Shaping STEM Futures for Latina Girls.
Client
(
Eva Longoria Foundation
)
Challenge:
The Foundation needed to move beyond celebrity-driven galas to a sustainable digital fundraising model that could drive year-round engagement and reach.
Solution
We architected a digital-first strategy using peer-to-peer campaigns, compelling storytelling, and robust performance tracking to activate new donors and amplify real impact stories.
Impact
- $60,000+ raised via digital-only campaigns
- 150% growth in organic donation traffic
- 2,100+ Latina girls supported in STEM programs
Contribution to Project:
Contribution to Project: Digital fundraising strategy, audience segmentation, messaging development, analytics setup, and team enablement.