Unconditional Community, 365 days a year.
Challenge:
LOVELOUD needed to evolve from a one-day concert to a national movement supporting LGBTQ+ youth beyond events.
Solution
We repositioned the brand around continuous engagement, scaled its messaging beyond celebrity involvement, and expanded its impact touchpoints across content, fundraising, and partnerships.
Impact
- 74,000+ attendees
- $1.4M raised
-Year-round engagement model established
Contribution to Project:
Advocacy strategy, brand repositioning, audience engagement, messaging system, and donor experience design.
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